For coaches
Income Tracker for Coaches: Packages, Retainers, and Course Sales in One Take-Home Number
A coaching business earns three different ways: high-ticket packages billed through Stripe or PayPal, monthly retainers, and lower-ticket courses or digital products on a platform. Each carries its own fee and pay date. Earnly puts all of them on one board so you see real take-home, not headline revenue.
Gross
Fees
Take-home
...
Next month Estimate
Payout calendar
Sample data for illustration
In short
An income tracker for coaches shows what your packages, retainers, and product sales actually pay after each processor and platform takes its cut. Most coaches collect money in more than one place: a $2,000 six-week package charged through Stripe costs 2.9% plus $0.30 per card charge, a recurring retainer billed through PayPal runs about 3.49% plus $0.49, and a self-paced course sold on a platform like Teachable or Gumroad carries its own platform fee on top of processing. Those different rates mean the same $500 collected three different ways nets three different amounts, and only per-source tracking shows it. Earnly breaks every payment into gross, fee, and take-home per channel, tracks which retainer invoices are paid and which are overdue with a nudge to follow up, and puts a payout calendar in front of you so a Stripe deposit landing in two business days and a course-platform payout on its own cycle stop being a guess. The next-month forecast band, always labeled an estimate, turns a lumpy mix of one-off packages and steady retainers into a working number you can plan around. Earnly is informational analytics, not a bank, an accountant, or a tax advisor, and it never touches your money. Creator at $32 per month billed yearly is the most popular plan for coaches running packages plus a course or two.
What changes
Three things you stop doing by hand
Package, retainer, and course on one line
High-ticket packages, monthly retainers, and course sales each carry a different fee, so Earnly shows take-home per channel instead of one blended revenue figure that hides where the money actually goes.
Retainer invoices stop slipping
Every retainer or package invoice is tracked as sent, paid, or overdue with a nudge to follow up, so a client on net-30 terms does not quietly drift to net-60 while you are busy delivering.
A number for a lumpy month
The forecast band, always an estimate, smooths a month with one big package close and a quiet week into a figure you can plan on, so cash-flow planning is data instead of a mood.
Who this fits
Business, life, health, and executive coaches or consultants who bill packages and retainers through Stripe or PayPal and sell courses or digital products on the side, and want real take-home per channel instead of scattered dashboards.
The pieces doing the work here: the revenue dashboard, platform fees calculator, payout calendar . Plans start at $12 per month billed yearly on income tracker pricing.
Questions people actually ask
How do coaches track their income?
The reliable way is to log every payment as it arrives, tagged by source (package, retainer, or course sale) with the fee each processor or platform took, so gross and take-home stay separate. Because coaches usually collect through Stripe, PayPal, and a course platform at once, no single dashboard shows the full picture. Earnly puts all of them on one board with fees broken out and a payout calendar, so your real monthly income is one number.
What percentage do payment processors take from coaches?
On a card charge, Stripe takes about 2.9% plus $0.30 and PayPal about 3.49% plus $0.49, so a $2,000 package nets roughly $1,941 through Stripe or about $1,881 through PayPal before any platform fee. Course platforms add their own cut on top when you sell there. The fixed per-transaction fee stings most on small payments, which is why tracking your blended rate matters more than the headline percentage.
Do I need accounting software as a coach?
Not necessarily. Full accounting software is built for invoicing clients and keeping formal double-entry books, which many solo coaches do not need. If your main question is what each channel actually paid you after fees and when the next deposit lands, a focused income tracker answers that without the overhead. Plenty of coaches run an income tracker all year and only bring in an accountant at tax time. Earnly does not give accounting or tax advice.
Can I track coaching income alongside a course platform?
Yes, and that is the main reason to track it here. A course platform only knows about course sales, and your Stripe account only knows about direct charges, so neither shows total coaching income. Earnly combines packages, retainers, and course or digital-product sales from up to 12 platforms on one board, each with its own fee and pay date, so diversifying beyond one-on-one coaching becomes measurable instead of a hunch.